McCain Targets 'Joe' in an Effort to Close Gap in Battleground States

The McCain campaign has gone on the offensive in hopes of slimming down the gap in three key battlegrounds. Hoping for a strong start, the McCain-Palin released their latest Web ad, entitled "I am Joe," to launch the share-the-wealth tour with stops in Florida, North Carolina and Pennsylvania.

The RCP index shows Ohio as a toss up but it is currently leaning towards the Obama camp. Since the original "Joe" hails from Ohio, it becomes obvious that Senator McCain is reaching out at a pure and focused grass-roots level.

Video: I Am Joe



The ad features Americans who submitted homemade videos to the McCain—Palin campaign, describing how much in common they have with the orginial "Joe the Plumber." The Republican message is simple and clear-cut: no tax increases but spread the wealth.

John McCain will return to Pennsylvania during the final full week of the presidential race, starting with a rally Monday in Pottsville. The event brings the GOP presidential candidate back to the state for the fourth straight week as he fights to keep Pennsylvania competitive. GOP officials say it won't be his last stop, with events in the works in Hershey and Latrobe on Tuesday.

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