The folks at MoveOn.org have found a unique way to motivate voters through a customizable video. Their adjunct Web site promotes a news video inside the shell of a pseudo-news site called cnnbcvideo that looks and feels like a real news site. (Watch video)
Adverstised as a fun and memorable way to show others what might happen if they don't vote, the technology plugs their name into a formatted video that contains a riveting message. It's only through the customized video that the PAC makes their point.
When the message arrives in the inbox, or junk mail filter, the message is even stronger: "Hey, looks like you're in this video. Crazy. Check it out."
Lastly, they swear to not share your e-mail, or those of your friends, with any third-party sources but one has to wonder if their name will appear on the group's mailing list. Only time will tell.
10.24.2008
Interactive Video Pushes Reasons to Get Out the Vote
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